Blog
What Is Meta Andromeda and 7 Strategies to Help Your eCommerce Get the Most Out of It
By Juan Cruz Giusto ·Learn how to get the most out of this algorithm change with 7 strategies built specifically for eCommerce.
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Why Your eCommerce Stopped Growing
By Juan Cruz Giusto ·A few years ago, a client came to us celebrating. They had increased their Marginal Contribution by 30% by cutting marketing spend in half. Six…
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How to Forecast Your eCommerce Using Data
By Juan Cruz Giusto ·"No wind is favorable for the one who doesn't know where they're going" — Seneca Forecasting is an essential tool in eCommerce. The problem is that most brands do it…
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Incrementality Testing: How to Uncover the Real Impact of Your Campaigns
By Juan Cruz Giusto ·If you're an eCommerce brand spending more than $30K/month on advertising and you're not running incrementality tests, you're leaving 15-30% of profitability…
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10 Proven Strategies to Optimize Meta Ads ROI in eCommerce
By Juan Cruz Giusto ·Meta Ads has never been as complex as it is right now. Advantage+, bid caps, CBO vs ABO, creatives with or without AI, audience exclusions... The…
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10 eCommerce Growth and Finance Metrics You Should Know
By Juan Cruz Giusto ·ROAS, gross revenue, traditional AOV... All of these metrics lie to you or give you an incomplete view of your business. While your competition chases…
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From Losses to Profits: How to Turn Meta Into Your Profitability Machine
By Juan Cruz Giusto ·Meta looks out for its own interests, not yours. And if you want it to start working for you, you have to force it. Otherwise, it'll spend your money while…
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AOV Is Lying to You: Why 87% of AOV Strategies Fail
By Juan Cruz Giusto ·87% of the eCommerce brands I know are optimizing their AOV for ghosts. I'm not kidding. They take the AOV from their dashboard, build their entire…
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7 Habits of Highly Profitable eCom Brands
By Juan Cruz Giusto ·If your eCommerce generates 7 to 8 figures in revenue, you already know the game has changed. Growth at any cost is dead. Those who continue chasing ROAS…
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eCommerce Growth Code: The 5 Principles Your Business Must Apply
By Juan Cruz Giusto ·Creating a profitable and predictable eCommerce shouldn't be a daily lottery. Does this reality sound familiar? New competition duplicating your products…
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The Origin of ASTEROI: From Personal Failure to Revolution in eCommerce Growth
By Juan Cruz Giusto ·When I Lost My Money Chasing False Metrics Year 2020. Peak eCommerce boom in Argentina. I came to Spain to live near my then-girlfriend. Being a padel…
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The Worst Mistake That 7-Figure eCommerces Make
By Juan Cruz Giusto ·CMO: We achieved the revenue target by 110%! Marketing Agency: And we got a 7 ROAS! CFO: Yes, but profitability dropped 20% I see this dynamic over and…
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The Complete eCommerce Metrics Framework: Why Your Growth Has Stalled and How to Fix It
By Juan Cruz Giusto ·If your eCommerce isn't growing profitably, the root cause lies in a single decision: you're optimizing for the wrong metric. Optimizing metrics…
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11 Profitability Levers that 7-Figure eCommerce Businesses Ignore
By Juan Cruz Giusto ·(and are leaving millions on the table) While most people obsess over a single metric—increasing sales—the most profitable eCommerce businesses see beyond…
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Your ROAS Doesn't Mean Shit
By Juan Cruz Giusto ·And there are 3 specific reasons: Your ROAS lies and is easily manipulated It doesn't reflect the economic reality of your business It's just one piece of…
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A New Way of Thinking About LTV in Ecommerce
By Juan Cruz Giusto ·The way you are thinking of LTV is wrong. And, worst case scenario, it can lead to your business’ bankruptcy. But there's a simpler and more actionable…
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The Formula You Need to Unlock Your eCom Growth
By Juan Cruz Giusto ·I have studied hundreds of the best eCommerce businesses. Worked with dozens that generate millions in revenue every year. And this is the formula I found…
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