The eCommerce Growth agency your CFO loves
While other agencies optimize for pretty ROAS, we optimize for your P&L.
The problem traditional agencies don't understand
Most agencies sell "Growth" without understanding the financial reality of your eCommerce
What ends up happening is:
- You don't know if you're really making money after all costs
- If what you invest in marketing is generating real returns
- If you're on track to reach your profitability goals
The result: A pretty ROAS that doesn't reflect in your bank account.
Real ROAS vs ROAS They Tell You
- ROAS They Tell You
- 4.2X
- Real ROAS (post-COGS)
- 2.1X
- Real Incremental ROAS
- 1.52X
- Required Break-even ROAS
- 3.3X
Your bank account doesn't lie. ROAS does.
Why we're different: We combine marketing strategy with finance
Real P&L Optimization
We don't measure ROAS. We measure real marginal contribution.
We put money in your bank account.
Continuous Experimentation
New channels, angles, offers and incrementality tests.
We discover what works for your business.
Predictive Forecasting
We convert annual objectives into daily actions.
We predict and control results, every day.
We transform your marketing into a profitability machine
Our Growth approach integrates finance and marketing to create a system that generates predictable and profitable growth.
OUR FRAMEWORK
Financial Analysis
We understand your real P&L, not just marketing metrics.
- COGS and margin audit
- Operational cost study
- Channel incrementality analysis
Integrated Strategy
We design an annual plan based on your financial reality.
- Predictive results forecasting
- Strategic monthly planning
- Daily objectives definition
Execution & Optimization
We implement and continuously optimize.
- Profitability-optimized campaigns
- Real-time dashboard
- Data-driven adjustments
CORE SERVICES
Financial Growth Strategy
The foundation of everything we do
We combine financial analysis with marketing strategy to ensure you achieve your profitability objectives.
Performance Marketing
Optimized by P&L, not by ROAS
Google Ads and Facebook Ads campaigns designed to maximize real marginal contribution, not just superficial metrics. We optimize every euro invested in advertising to generate measurable financial returns.
Creative Strategy
Based on data and research
Audience and competition research to create creatives that not only grab attention, but generate profitable conversions in Google and Facebook Ads.
COMPLEMENTARY SERVICES
Insight-based creatives
Ads that convert based on real data
LTV-focused Marketing Automation
Strategies to maximize each customer's value
Margin-focused CRO
Not just conversion rate
New channel expansion
Strategic diversification of acquisition sources
Our methodology in 4 phases
- 01
Financial Study
We understand your economic reality
- 02
Predictive Planning
We define daily objectives
- 03
Strategic Execution
Implementation with daily control
- 04
Smart Scaling
Growth while maintaining profitability
Ready for your marketing to generate real money?
Stop optimizing for pretty metrics. Start optimizing for your bank account.
Profitability Audit
(Value: €1,000) - FREE
In 60 minutes we'll analyze:
- Your real financial situation vs what your current tools report
- Specific gaps in your marketing strategy that are costing money
- Immediate opportunities to improve marginal contribution
- Specific actions you can take to increase your profitability
We only accept 6 new clients per quarter to maintain service quality and results.
Frequently Asked Questions
What type of eCommerce is your methodology designed for?
We work specifically with eCommerce between €1M-€10M annually that already have volume but need to optimize profitability. If your problem is getting the first sales, there are more suitable agencies. If your problem is that you sell a lot but don't know if you're making money, we're perfect.
How are you different from a traditional marketing agency?
Traditional agencies optimize for marketing metrics (ROAS, CPC, CTR). We optimize for business metrics (marginal contribution, real ROI, P&L impact). Additionally, our pricing model is aligned: we only charge commission on the financial results we generate.
What happens if you don't achieve measurable results?
Since part of our commission is tied to real marginal contribution, if we don't generate measurable financial results, we don't charge that part. You only pay the fixed base for management work and tools.
How long does it take to see real results?
- • Profitability insights: 2 weeks (initial audit)
- • First optimizations: 30 days (existing campaign adjustments)
- • Significant results: 60-90 days (new strategy implemented)
- • Sustainable growth: 6+ months (methodology fully adopted)
Do you work with all eCommerce industries?
Our methodology works with any eCommerce that has decent margins and transaction volume. What's important is that you have historical data to analyze.
Do we need to change our current tools?
Not necessarily. We integrate with Shopify, Google Analytics, Facebook Ads Manager and most standard market tools. If you already have a technology stack, we leverage it to the maximum.