ASTEROIYour CFO's favorite eCommerce Growth agency. We optimize for your P&L, not a pretty ROAS.https://asteroi.co/en7 Habits of Highly Profitable eCom Brandshttps://asteroi.co/en/7-habits-of-highly-profitable-ecom-brands/https://asteroi.co/en/7-habits-of-highly-profitable-ecom-brands/If your eCommerce generates 7 to 8 figures in revenue, you already know the game has changed. Growth at any cost is dead. Those who continue chasing ROAS…Mon, 30 Jun 2025 00:00:00 GMTeCommerce Growth Code: The 5 Principles Your Business Must Applyhttps://asteroi.co/en/ecommerce-growth-code/https://asteroi.co/en/ecommerce-growth-code/Creating a profitable and predictable eCommerce shouldn't be a daily lottery. Does this reality sound familiar? New competition duplicating your products…Mon, 30 Jun 2025 00:00:00 GMTThe Origin of ASTEROI: From Personal Failure to Revolution in eCommerce Growthhttps://asteroi.co/en/the-origin-of-asteroi/https://asteroi.co/en/the-origin-of-asteroi/When I Lost My Money Chasing False Metrics Year 2020. Peak eCommerce boom in Argentina. I came to Spain to live near my then-girlfriend. Being a padel…Mon, 30 Jun 2025 00:00:00 GMTThe Worst Mistake That 7-Figure eCommerces Makehttps://asteroi.co/en/the-worst-mistake-that-7-figure-ecommerces-make/https://asteroi.co/en/the-worst-mistake-that-7-figure-ecommerces-make/CMO: We achieved the revenue target by 110%! Marketing Agency: And we got a 7 ROAS! CFO: Yes, but profitability dropped 20% I see this dynamic over and…Mon, 30 Jun 2025 00:00:00 GMTThe Complete eCommerce Metrics Framework: Why Your Growth Has Stalled and How to Fix Ithttps://asteroi.co/en/ecommerce-metrics-framework/https://asteroi.co/en/ecommerce-metrics-framework/If your eCommerce isn't growing profitably, the root cause lies in a single decision: you're optimizing for the wrong metric. Optimizing metrics…Tue, 24 Jun 2025 00:00:00 GMT11 Profitability Levers that 7-Figure eCommerce Businesses Ignorehttps://asteroi.co/en/11-profitability-levers-that-7-figure-ecommerce-businesses-ignore/https://asteroi.co/en/11-profitability-levers-that-7-figure-ecommerce-businesses-ignore/(and are leaving millions on the table) While most people obsess over a single metric—increasing sales—the most profitable eCommerce businesses see beyond…Mon, 23 Jun 2025 00:00:00 GMTYour ROAS Doesn't Mean Shithttps://asteroi.co/en/your-roas-doesnt-mean-shit/https://asteroi.co/en/your-roas-doesnt-mean-shit/And there are 3 specific reasons: Your ROAS lies and is easily manipulated It doesn't reflect the economic reality of your business It's just one piece of…Mon, 23 Jun 2025 00:00:00 GMTA New Way of Thinking About LTV in Ecommercehttps://asteroi.co/en/ecommerce-ltv/https://asteroi.co/en/ecommerce-ltv/The way you are thinking of LTV is wrong. And, worst case scenario, it can lead to your business’ bankruptcy. But there's a simpler and more actionable…Tue, 17 Jun 2025 00:00:00 GMTThe Formula You Need to Unlock Your eCom Growthhttps://asteroi.co/en/https-jcgiusto-com-the-formula-you-need-to-unlock-your-ecom-growth/https://asteroi.co/en/https-jcgiusto-com-the-formula-you-need-to-unlock-your-ecom-growth/I have studied hundreds of the best eCommerce businesses. Worked with dozens that generate millions in revenue every year. And this is the formula I found…Tue, 17 Jun 2025 00:00:00 GMT